Anti-Spam & Email Marketing Policy

1. Purpose

Emailble supports legitimate email marketing and customer communication. This Policy exists to protect recipients, legitimate businesses, sending providers, mailbox-provider reputation, Emailble infrastructure and PriceCal Pte Ltd from unlawful or abusive sending.

The customer must comply with all privacy, marketing, electronic message, advertising, consumer protection and anti-spam laws that apply to the customer, the sender, the recipient, the campaign, the offer and the jurisdictions involved.

2. Lawful Basis and Permission

The customer must have a valid legal basis, consent, existing relationship, business-contact permission, legitimate interest or other lawful entitlement where required before contacting a recipient through Emailble.

Emailble does not decide whether a recipient may lawfully be contacted. Emailble may provide tools, prompts, warnings, confirmation records, unsubscribe handling, suppression and review controls, but the customer remains responsible for the legal basis for each campaign.

3. Sender Identification

• The campaign must clearly identify the customer or the customer’s business as the sender.
• Sender names, from addresses, reply-to addresses, domains, headers and business details must not be false, deceptive or materially misleading.
• The customer must not make recipients believe that a campaign is sent by Emailble, PriceCal Pte Ltd, Emailble support, Emailble billing, Emailble security, a public authority or any unrelated third party.
• Where applicable law requires a physical address, business address, registration details, advertising label or other sender information, the customer must include it.

4. Subject Lines, Content and Links

Subject lines, preview text, headers, body content, images, buttons, links, landing pages and offers must not be false, deceptive, misleading or inconsistent with the actual purpose of the campaign.

The customer must ensure that links do not lead to phishing pages, malware, fake login pages, deceptive payment pages, unlawful content, infringing content or pages that conceal the sender or commercial purpose.

5. Unsubscribe and Suppression

Emailble’s unsubscribe and suppression controls are mandatory safeguards. The customer must not remove, disable, hide, obstruct, misrepresent or bypass required unsubscribe functionality.

Unsubscribe, opt-out, suppression, hard-bounce and complaint records must be honoured according to applicable law and platform rules. Sender rotation, alternate providers, alternate domains, imported copies, new campaigns or resend features must not be used to re-contact ineligible recipients.

Emailble may retain minimal suppression data as necessary to honour opt-outs, prevent accidental re-marketing, demonstrate compliance, protect recipients and handle disputes.

6. Bounce and Complaint Handling

The customer must treat hard bounces, repeated failures, abuse complaints, provider warnings, blocklist signals and high complaint rates as compliance and deliverability risks. Emailble may automatically suppress, pause, restrict or require review for affected recipients, campaigns, routes or accounts.

The customer must not repeatedly send to invalid, bouncing, complaining, unsubscribed or suppressed recipients.

7. Sender Rotation and Resending

Sender rotation is a delivery coordination feature, not a compliance bypass. It may be used only with eligible recipients, lawful campaigns, accurate sender identity, proper unsubscribe handling, route-specific limits and provider-compliant sending practices.

Resend features must not be used to pressure recipients, evade non-response, bypass tracking limitations, avoid provider enforcement or contact recipients who are no longer eligible. “Open not detected” is not proof that a recipient did not read the message and is not, by itself, a legal basis to resend.

8. Singapore and International Compliance

Emailble is operated from Singapore. Where Singapore rules apply, campaigns should support accurate sender information, non-misleading subject lines, a functioning unsubscribe mechanism, timely suppression and advertising labels where legally required.

Recipients may be located outside Singapore. The customer must assess and comply with the laws that apply to its recipients and campaigns, including laws that may require consent, notice, identification, unsubscribe, proof of permission, data-processing terms, sender address, advertising labels or special rules for regulated content.

9. Evidence and Confirmation Records

Emailble may record campaign confirmations, sender identity confirmations, lawful-contact confirmations, selected recipient counts, route selections, policy versions, timestamps and user identifiers. These records protect Emailble, support customer accountability, assist dispute handling and help demonstrate that sending decisions were made by the customer.

10. Enforcement

Emailble may pause, reject, throttle, restrict, suspend or terminate campaigns, sender routes or accounts based on unlawful sending, suspected spam, complaint patterns, bounce patterns, provider notices, recipient complaints, suppression bypass, false identity, deceptive content, unlawful sources, legal risk or reputational harm.